Cherry Picking Support? Imagine you are planning a sales presentation to a prospective client. To back up your claims that

Cherry Picking Support?
Imagine you are planning a sales presentation to a prospective client. To back up your claims that the product or service you are offering is outstanding, you know you need to use examples of outstanding service and testimonials of satisfied customers. You do have a few good examples of each, but sadly they aren’t representative of the kind of feedback your organization usually receives. It would be easier to come up with examples and complaints that reflect unhappy clients.
How can you reconcile the need to be honest with the desire to sign up a new customer?


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