A sweepstakes is a form of sales promotion that offers:
A)incentives to customers who make multiple purchases over time.
B)potential customers the opportunity to try a product or service.
C)a special type of short-term price reduction to customers.
D)prizes based on a chance drawing of entrants’ names.
E)certain items for free or at a bargain price to reward some type of behaviour.
Rhomus Inc.is a Canadian entertainment company that produces and markets TV programs.To generate customer interest for a new program that it is planning to launch, the company asks its target customers, through mass media, to send in creative names for the TV program.The firm announces that it will provide a monetary reward for the selected name.This is an example of a:
Which of the following are specifically designed to retain customers by offering premiums or other incentives to customers that make multiple purchases over time?
Describe the six guides for interpreting a control chart of any type.
2Beauty is a firm that offers cosmetics and beauty products.The company introduces a new type of wet facial tissue paper.To familiarize target consumers with the product, the company offers the product for free with the company’s other offerings.This is an example of offering a:
Which of the following offers potential customers the opportunity to try a product or service before they make a buying decision?
Which of the following is a key difference between sweepstakes and contests?
A)Sweepstakes require customers to use their skills.
B)Contests involve distributing samples of product.
C)Sweepstakes do not involve customers.
D)Contests can be advertised through mass media.
E)Sweepstakes are based on chance or probability.