Alpha Software, Inc., and Beta Products Corporation-both small firms-are competitors in the business of software research, development, and production. To market its products profitably, Beta considers a number of advertising

Alpha Software, Inc., and Beta Products Corporation-both small firms-are competitors in the business of software research, development, and production.
To market its products profitably, Beta considers a number of advertising and labeling proposals. One proposal is that Beta suggest in its advertising that one of its software products has a certain function without indicating on the packaging that the product does not actually have that capability. Another suggestion is that Beta sell half of a certain program in packaging that misleads the buyer into believing the entire program is included. To obtain the entire program, customers would need to buy a second product. Can Beta implement these suggestions or otherwise market its products any way it likes? If not, why not?


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