According to the textbook, the key to effective merchandise and character licensing is ________.

According to the textbook, the key to effective merchandise and character licensing is ________.
A) get licensing income monthly rather than yearly
B) resist the temptation to license a trademark too widely
C) licensing a trademark very widely
D) restrict licensing agreements to one year
E) restrict licensing to product categories that have no relevance and appeal to a firm’s core customers


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